Branding for Avery's Avocado Festival was designed with a very simple flat graphic style. This simplicity paired with colors derived from the avocado itself gives a light and refreshing feel to the package.

This project was mostly focused on electronic deliverables. A website and instagram marketing were top priority along with a phone application that would serve as an assistant to those attending the festival.

The final package would include signage for the festival grounds leading up to and during the event.